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A Social-First Creative Studio

Build brands people choose to watch.

Strategy, content and culture for brands that lead the feed.

Let's Talk See our work
Meme & culture campaigns Performance creative Creator & influencer programs Brand & ad films Always-on social Cultural moments

We make work that earns attention and turns scrolls into stories people share.

The Landscape

Culture moves fast. We move with it.

02
Evolution of internet culture

A new cycle every 90 days. We read every one.

Explore live conversations on X

🎬 Entertainment ↗ 💀 Memes ↗ 👗 Fashion ↗ 💄 Beauty ↗ 🌍 World ↗
03
Where culture lives
Social
  • Instagram ReelsActive
  • YouTube ShortsActive
  • XOn fire
  • WhatsAppRising
  • ThreadsEmerging
  • LinkedInRising
AI answer enginesNow running ads
  • ChatGPTAds live
  • PerplexitySponsored
  • Google AI Mode / GeminiLive
  • Meta AIEmerging
  • Microsoft CopilotTesting
  • Grok (X)Emerging
What we do

Nine disciplines.
One creative team.

01
Meme
Marketing
Brand memes seeded across India's biggest pages.
02
Short-Form
Videos
Reels and Shorts, concept to final cut.
03
UGC
Ads
Creator-style ads that convert without looking like ads.
04
Influencer
Marketing
2,000+ vetted creators. Performance-tied terms.
05
X Seeding
& Trending
Real-time conversations, creator replies and trend-led distribution.
06
SEO
+ SMM
Found on the feed today, ranked on search tomorrow.
07
Social Media
Publishing
Always-on calendar, design, community and analytics.
08
Business
Collaboration
Cross-brand partnerships that multiply reach.
09
AI
Ads New
Help your brand appear clearly across AI-powered search and answer experiences.
Selected work

Selected campaigns.
More case studies on request.

View all
D2C · Fashion '25

Outfitting the timeline.

Fashion campaign concept · Case study on request

Production · Film '25

A movie release
that broke the timeline.

Film launch campaign · Case study on request

F&B · Snacking '25

A snack people
couldn't stop quoting.

Social-first brand voice · Case study on request

Beauty · D2C '25

A launch that didn't
feel like one.

Creator-led launch · Case study on request

OTT · Series '24

A series people
actually showed up for.

Entertainment campaign · Case study on request

How we work

Five stages.
One creative engine.

01
— Brief

Listen first.

Workshops, audience interviews, brand audit, data deep-dive. Before anything ships, we understand the business outcome we're moving.

02
— Decode

Find the cultural opening.

Where does your category live online? What's the audience actually talking about? Strategy, positioning, channel mix, content pillars.

03
— Build

Make the actual work.

Scripts, shoots, edits, ads, threads, drops, calendars. Concept to final master at internet pace — measured in days, not weeks.

04
— Ship

Deploy across surfaces.

Reels, Shorts, X, YouTube, performance ads, creator drops. Live in the wild, reacting to culture as it happens.

05
— Compound

Iterate ruthlessly.

Weekly reviews, monthly reports, quarterly resets. What worked, doubled. What didn't, retired. The system gets sharper every cycle.

Point of view

Built for the way
attention actually moves.

The internet doesn't reward the loudest brand. It rewards the most intentional one. Two beliefs guide everything we make.

— 01 / Attention is earned

Interruption is dead.
Invitation is the only model that compounds.

People choose what to watch. We build work they'd want to follow, save, and share — not skip.

— 02 / Outcomes, not outputs

We don't deliver decks.
We deliver lift.

Every program is built backward from a real business outcome — sign-ups, sales, recall, retention. Then measured ruthlessly.

In their words

What clients actually say.

"
They came in with strategy, not just creative. Three campaigns later, our CAC dropped 41% and the brand actually sounds like a person.
RK
Rhea Kapadia
Head of Brand · D2C Beauty
"
The only agency that gets the internet and a media plan. Rare combo. Hire them before your competitor does.
PV
Priya Venkat
CMO · EdTech Unicorn
"
They don't follow trends. They start them. Twice we've gone viral before our product even launched. That's not luck — that's a system.
AS
Aditya Saraf
Founder · D2C Streetwear
"
Best meme marketing in the country. Full stop. Our launch trended without us paying for a single boost.
NM
Nikhil Menon
Marketing Head · F&B Brand
"
We hired them for content. We stayed for the thinking. They understand culture in a way most agencies pretend to.
SR
Sneha Rao
VP Marketing · Production House
"
First agency I haven't had to babysit. Brief on Monday, scroll-stopping creative by Friday. That's the standard now.
VK
Vikram Khanna
Founder · D2C Apparel
Frequently asked

The boring
important questions.

Everything we get asked on first calls. If something isn't here, ask us directly — we'd rather over-answer than under.

Still curious?
Email us directly →
Across the board: D2C brands (fashion, beauty, F&B, fitness), media and OTT, fintech, EdTech, and production houses. Our smallest engagement is a seed-stage founder; our largest is a public company. The common thread is brands that want to actually be on the internet, not just appear there.
Single campaigns: 4–8 weeks. Always-on social retainers: 6–12 months minimum, because that's how long it takes to actually build something. We don't take projects shorter than a campaign — the math doesn't work for either of us.
Every program is built backward from a business outcome — sign-ups, sales, brand recall, retention, CTR, CAC, ROAS, the metric that matters to you. We define it in the brief, report on it weekly, and review it quarterly. Reach is a vanity metric until it ties to a number on your P&L.
Project-based for campaigns and films; monthly retainer for always-on. We share a custom proposal after the first call once we understand scope. We don't do hourly billing or surprise add-ons — the budget you sign is the budget you pay.
Yes — selectively. Most of our work is for brands targeting India because that's where our cultural and creator network is deepest. For global brands launching in or expanding into India, we're often the local cultural translator.
An in-house team of strategists, writers, designers, editors, and producers — not freelancers, not outsourced. Every brand gets a named senior lead who's accountable end-to-end, plus the supporting craft team. You'll know everyone on the project by name.
Expertise

The disciplines
in depth.

Nine disciplines. What each one is, and why brands pick us to run it.

01

Meme
Marketing

What is it?

Trending, relatable content with your brand inside it. We turn ideas into culture and culture into reach.

Why MS-SOCIAL?
  • Distribution network of A distribution network spanning niche to mainstream communities.
  • Campaign strategy and distribution across categories.
  • Strategy, art direction, scripting, and seeding — fully in-house, end to end.
02

Short-Form
Videos

What is it?

Reels and Shorts, concepted, shot, edited and seeded end to end — built for each platform's algorithm.

Why MS-SOCIAL?
  • In-house production crew — concept, shoot, post — no freelance handoffs.
  • Concept-to-master in under 14 days, with built-in variant testing.
  • Engineered against platform-specific algorithms, not generic templates.
03

UGC
Ads

What is it?

Creator-style ad creative for Meta, YouTube and TikTok funnels. Converts without looking like an ad, at hundreds of variants.

Why MS-SOCIAL?
  • Roster of 200+ UGC creators across categories, ages, and tones.
  • Variant testing protocol baked into every campaign — never single-creative gambles.
  • Performance benchmarks reported weekly with channel-by-channel ROAS.
04

Influencer
Marketing

What is it?

The right creator for your brand, at every tier from nano to celebrity — chosen by audience trust, not vanity reach.

Why MS-SOCIAL?
  • 2,000+ vetted creators across India, segmented by audience overlap not vanity reach.
  • Performance-tied terms — no flat-rate gambles. We share the outcome risk.
  • Transparent reach and audience data delivered before contracts are signed.
05

X Seeding
& Trending

What is it?

Real-time conversations, creator replies and trend-led distribution across X.

Why MS-SOCIAL?
  • 100+ trending campaigns delivered across India over the last 36 months.
  • Strategic quoted-tweet and hashtag networks built in-house, not bought.
  • Real-time reactive teams on call — no delayed approval chains.
06

SEO
+ SMM

What is it?

One strategy for feed and search: discoverable today, ranked tomorrow.

Why MS-SOCIAL?
  • Integrated keyword + content strategy, planned together not in silos.
  • Built for India-first search behaviour: regional language, voice, and intent.
  • Monthly dashboards measuring ranking, traffic, and pipeline impact.
07

Social Media
Publishing

What is it?

Always-on calendars, design, community and analytics — an embedded team accountable to your KPIs.

Why MS-SOCIAL?
  • Dedicated senior pod integrated into your Slack — same humans, no rotations.
  • Monthly performance reviews tied to brand and business metrics.
  • Crisis-comms and reactive content built into the retainer, not billed extra.
08

Business
Collaboration

What is it?

Cross-brand partnerships and co-marketing launches that multiply reach for both sides.

Why MS-SOCIAL?
  • 150+ brand collaborations facilitated across categories and audiences.
  • Strategic match-making — we know which brands belong in the same room.
  • Joint-campaign creative, distribution, and post-launch reporting handled end-to-end.
09

AI
Ads

What is it?

Answer Engine Optimisation (AEO), structured content and brand visibility across AI-powered search experiences.

Why MS-SOCIAL?
  • We structure your content so AI systems can understand, cite and surface your brand.
  • Prompt-intent research: we map the questions your buyers actually ask assistants, then build creative and content to own those answers.
  • One dashboard across social, search, and AI placements — so you see where attention is actually moving.
Trusted by ambitious teams & production houses

Brands we've shipped for.

Selected client relationships and campaign work.

Let's build something
worth following.

Pick a channel. We reply fast.

Call us directly
+91 83588 95553
Studio · come say hi
1st Floor, Commerz II, International Business Park, Oberoi Garden City, Off Western Express Highway, Goregaon East, Mumbai – 400 063
We're hiring

Come build the feed with us.

Open roles at our Goregaon East studio. Send work, not just a CV.

LinkedIn Manager
Own founder and brand LinkedIn end to end: voice, calendar, posts, comments, and the growth numbers behind them.
1 openingFull-time · Mumbai
Content Creators
On-camera and behind it. Script, shoot, edit, and ship Reels and Shorts that people actually finish.
Multiple openingsFull-time · Mumbai
Social Media Managers
Run always-on accounts for our brands: strategy, community, reporting, and the daily judgement calls in between.
Multiple openingsFull-time · Mumbai
HR
Hire, onboard, and look after a fast-growing creative team. You keep the studio running while it doubles.
1 openingFull-time · Mumbai

Don't see your role? Write to hello@mssocial.io anyway.